Watch the awesome new video Ya Rasul Allah here:
Sami Yusuf collaborated with the Ministry of Tourism of Oman to not only showcase its incredible natural beauty, but also to stress the importance of nature-conservation.
Yusuf said, “As a lover of nature, tradition and the environment, it has always been a dream of mine to work on a project that incorporates all those subjects in a music video. I would like to thank Oman’s Ministry of Tourism for giving me the opportunity to carry out this dream.”
He further added, “As we witness the unbelievable destruction of nature all around us – the like of which our forefathers could never have imagined – it is our collective responsibility to address and confront the causes head-on before it is too late. Nature was to primordial man what the holy scriptures are for people of different faiths. In traditional times, nature was considered sacred and not merely an ‘it’ to be dominated as is the case in modern times.
“It is my hope that through this initiative we remind people of the celestial beauty and sanctity of nature. To this effect, Oman is a beacon of hope for the world as it strives to preserve its natural beauty (the likes of which I have never seen before) and to aim for an eco-friendly approach and lifestyle which is to be applauded. It has been an honour for me to have worked in this noble project and I am positive people will love what they see when it is launched.”