JWT Kuwait launches “Live Feed Philippines” campaign

Posted on January 29th, 2014

67Multi-million album selling artist Sami Yusuf and advertising agency JWT Kuwait have teamed-up once again to help the United Nations World Food Programme (WFP) provide aid to those who need it most, with the continuation of their “Live Feed” campaign – “Live Feed Philippines”.  The campaign seeks to encourage donations on behalf of those hardest hit by Super Typhoon Haiyan – which made landfall on 8th November 2013 with tragic and devastating consequences in the Philippines, caused more than 6,000 deaths and the displacement of more than 4 million people whose homes and livelihoods have been destroyed.

To that end,  Yusuf wrote a special song dedicated to the survivors, remarking: “This song is my tribute to their courage and a call for global solidarity since we all have the power to do something about it.”   Explaining the three-party collaboration behind this not-for-profit initiative Yusuf explained  “I offer my voice and my music, JWT Kuwait adds a visual dimension to the message and WFP ensures that any donation made is used effectively to assist those in need.” The track, “Hope Survives”, is available for free on his website and on the campaign’s website http://livefeedphilippines.org.   The “Live Feed Philippines” website was designed by JWT Kuwait, to reflect the campaign’s main message of hope and resilience.

The campaign’s advertisements feature the visual of a young girl who has lost everything, being digitally edited and placed in a safe and comfortable environment.  The message “If It Only Was This Easy” cuts to the heart of the issue, since there is no easy or quick solution to the problems being faced in the Philippines.

Donations can be made at wfp.org/LiveFeedPhilippines and http://livefeedphilippines.org.