DUBAI – Renowned artist and UN Celebrity Partner for the World Food Programme (WFP) Sami Yusuf will talk to journalists about his non-profit initiative ‘LiveFeed’ in support of the drought-hit Horn of Africa on Wednesday 1 February at 10:00am at the Kempinski Hotel in Mall of Emirates in Dubai.

Sami Yusuf dedicated his new single ‘Forgotten Promises‘ to the populations of the Horn of Africa where all proceeds will be donated to WFP to help sustain and scale-up its relief efforts in the region. Millions of lives are still being threatened by an unprecedented food crisis (www.livefeedafrica.org).

During this press event, Sami Yusuf will reveal for the first time the video clip of the song ‘Forgotten Promises’, shot in 16 cities across the world, featuring human body percussions and scenes featuring the artist in the Emirates’ streets and desert. Copies of the video clip and behind-the-scene video will be distributed to the attendees on that day, along with a copy of the new ‘Forgotten Promises’ physical album, which will be available for sale across the region next week.

RSVP:

Journalists and media organisations that wish to attend this event and interview Mr. Yusuf and/or a WFP spokesperson about this initiative on that day should contact WFP’s Regional Partnership Manager, Elise Bijon (Email:elise.bijon@wfp.org ; Mob: + 971 55 5163280).

WFP is the world’s largest humanitarian agency fighting hunger worldwide.

Every year, WFP feeds more than 90 million people in more than 70 countries.

To learn more, visit wfp.org.